Improving collaboration with fewer meetings

The following is a case study for recent work we did for a global cosmetics, haircare and beauty company with the goal of improving collaboration with fewer meetings.


Their employee engagement survey showed that marketing managers were spending too much time in meetings and not getting the creative results they needed. Our task: find ways of improving collaboration with fewer meetings.


We ran a facilitated meeting for the entire marketing team to demonstrate how to run productive, engaging and creative meetings. Next, a diagnostic to uncover the causes of meeting problems, followed by a leadership training programme. We ran leadership workshops for the senior team to redesign their pivotal meetings. We supported the leaders one-to-one in running more productive meetings.


Measured results aren’t in yet but early reports suggest that meetings have become more productive as people use our techniques to collaborate more effectively, earlier on in the marketing process, and therefore need fewer meetings.

If meeting productivity, and wanting fewer meetings, we can work with you to help you understand your current process and help find new ways of meeting. Give us a call at +44 (0)1628 471 114. Or, complete our contact form telling us a little about what you want to achieve.