Persuasion is the poorest way to change mindset

2nd February 2015

I f you think about the times in your life when something profoundly changed your view, I’ll bet is was an experience that lead to your changing your mind.

It is this philosophy that underpins our approach to the deployment of business direction and strategy. We create an experience that enables people to hear, see and feel the changes they need to be making. This is far more memorable, and likely to change individual behaviours, than the type of annual Kick Off meeting that’s prevalent in businesses today. Traditional Kick Off meetings are usually a series of presentations. At best they allow for a bit of Question and Answers. This might mean people KNOW the strategy, but its unlikely to lead them into DOING anything.