His passion is helping teams connect with each other and with key stakeholders, agencies and consumers, and helping management and implementation teams start and maintain strategic and system-wide change conversations.
Michael has a strong track record as a facilitator and agent of change, working within a number of different businesses and marketing communications projects, adding his expertise in integration and change management, project communications, and strategy implementation. At Coca-Cola, he managed programmes on several brands across national and global sectors. His integrated marketing campaigns garnered wide acclaim with top awards in marketing, advertising, public relations and sponsorship. His work included delivering the integrated connection strategies for the 2008 UEFA Championships and the London 2012 Olympics.
Michael originally trained in innovation and facilitation with Synectics and What If. He’s a Fellow of The Chartered Institute of Marketing.